Alexander McQueen Set to Launch Its First Fragrance House

Alexander McQueen, one of the few European luxury brands will be unveiling its first fragrance house in a matter of days,  called McQueen Parfum. It was created  with “night owls” in mind, geared toward the Gothic mind and love of dark beauty that is so closely associated with all things McQueen.

According to report by WWD,

“The juice itself is made with an unconventional mix of ingredients that flourish—and attract their pollinators—at night: Sambac jasmine, tuberose, and ylang-ylang. There are also topnotes of clove, pink and black pepper, as well as vetiver.”

This scent, while certainly provocative, might not be for everyone. According to McQueen’s creative director, Sarah Burton, the fragrance does not “tick every box,” elaborating, she said, “The thing about the McQueen woman is that she has a uniqueness and a real strength of personality.”

McQueen Parfum will launch exclusively at Harrod’s on March 1, and costs 350 euros, or approximately $385 per bottle of a 50 ml spray. It will also be stocked at Alexander McQueen’s flagship stores in London, Paris, and Monaco as well as on the brand’s website.