Eva Chen Is Instagram’s Head of Fashion Partnerships

On Friday (July 17) morning, Eva Chen, publishing veteran announced that she will be joining Instagram as its head of fashion partnerships. And of course, she did this via Instagram,  a platform on which she has 390,000 followers and still counting.

Her short message read, “Beyond excited to announce that I’ll be joining the brilliant team at Instagram as head of fashion partnerships!”

As a social media pioneer who  announced her own pregnancy on Instagram, this is an apt move for her and, clearly, a far cry from her familiar magazine business.