Have you noticed that Google has updated its logo? The new logo wipes out the old letters that make up the well-known colourful logo spelling out its name and then spells out the name starting with capital “G” instead of “g”. The change comes after Google put its many divisions under an umbrella company called Alphabet.
It said the change was needed because people were now reaching Google on lots of mobile devices rather than just desktop computers.
It said that the logo, and its many variations, would work better on the many different-sized screens through which people used or encountered Google and its services. Google also plans to bid adieu to the little blue “g” icon and replacing it with a four-colour “G” that matches the logo.
Google said the revamped logo was “simple, uncluttered, colourful, friendly” and represented the best of Google.
For Google it doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you.
This is not the first time Google is changing their look and it probably won’t be the last, but the recent update is a great reflection of all the ways Google works for people across Search, Maps, Gmail, Chrome and many others.
Google last updated its logo in September 2013.