Rite Foods Limited Promotes Sports Tourism In Oyo State With Remodeled Adamasingba Stadium

The city of Ibadan, the Oyo State capital was agog with top dignitaries, sports lovers, indigenes and football fans on Wednesday, September 1 as the remodeled Lekan Salami stadium at Adamasingba was commissioned by Governor of Oyo State, Engineer Seyi Makinde.

Rite Foods Limited, the producer of Bigi carbonated soft drinks, Bigi premium water and Fearless Energy drink sponsored the event by providing maximum refreshment with its 12 variants of carbonated soft drinks and premium water to all sports lovers, spectators, indigenes, and guests who trooped in huge numbers to the stadium to witness the grand ceremony and novelty match played to commemorate the occasion.

Makinde stated at the commissioning that the remodeled stadium will attract more sporting activities within the state as well as providing employment opportunities for the people of the state. The Governor lauded Rite Foods Limited for spicing the occasion and providing maximum refreshment for all sportsmen as well as the fans, guests and indigenes that were present.

Adamasingba

Boluwatife Adedugbe, Assistant Brand Manager, Beverage and Bakery, Rite Foods Limited, stated that sports create a unifying platform for consumers to connect with their various brands. Hence, the company’s operations are centered around creating consumer satisfaction, and sports create that avenue for the brands to engage the consumers.

“As a company, we ensure we throw our weight and support for such legacy sports projects like the iconic Lekan Salami sports complex because it helps us connect and get closer to our consumers. Throwing our weight behind the commissioning of the Adamasingba Stadium is key to helping us create that unifying platform to connect our brands and the people of Ibadan for maximum refreshment,” she added.

Other notable Nigerians at the event are the former Military Administrator of Oyo State under whose regime the Lekan Salami Stadium was initiated, General David Jemibewon (retd.); a former governor of the state, Chief Rashidi Ladoja. ex-Super Eagles coach, Adegboye Onigbinde and traditional rulers.

The remodeled Lekan Salami sports complex is part of the efforts of Governor Seyi Makinde to make Oyo State a tourist destination.

The event also featured a novelty match between ex-3SC players from the 1994 to 1998 set and former Super Eagles players between 1994 and 1996, as well as a friendly match between 3SC and Tabor Sezana, a top Slovakian league side.

Music stars Teni, Taye Currency, and QDot were also present with gripping performances that entertained the packed-filled stadium.

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